Basic SEO Guidelines

Optimizing a website first involves editing the content, HTML, and associated coding. Constructing a website with appropriate keywords used in the content and the coding structure increases its relevance for those specific keywords. This enables the indexing activities of search engines. The website is then promoted in other websites by publishing or mentioning the website links in those sites. This increases the number of backlinks, or inbound links, which is another factor search engines use when indexing.

SEO activities can be grouped into two broad categories: On-page Optimization and Off-Page Optimization.

On-Page Optimization

This refers to the optimization activities performed on the website itself. Some of the common on-page optimization tasks include the following:

  • Creation of Unique, Accurate Page Titles
  • Creation of Proper Meta Tag Descriptions
  • Optimization of URLs
  • Ease of Navigation
  • Optimization of Content
  • Anchor text
  • Optimization of Images and Videos
  • Use of Heading Tags
  • Creation of Mobile Site

Off-Page Optimization

The goal of off-page optimization is to promote a website in the right ways to improve its reputation, so the ranking of the website rises. Off-page optimization refers to off-site factors that have an effect on a website that are not controlled by coding on the website. Some of the factors that deal with off-page SEO are:

  • Search Engine Submission
  • Directory Submission
  • Social Networking
  • Blog and Forum Posting
  • Link Building
  • Article Submission
  • Press Release Promotion
  • Document Sharing
  • Questions and Answers Sites
  • Business Reviews

In addition to the activities mentioned above, other off-page optimization activities such as Social Bookmarking, Photo and Video Sharing and Promotion, Search Engine Local Listings, Yellow Pages, Maps, Social Shopping Networks, and other activities help to increase the online reputation of a website leading to improved search engine listing.


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