When you leave the sales floor, where do you want to go?
Some people will just head to the lounge for a cup of coffee, but others will advance to new positions in marketing and management. What will make the difference?
Recently, the U.S. Department of Education began finding ways to encourage, facilitate and fund student participation in “alternative certifications.” As America and the global community moves to meet the needs of twenty-first century business, this is seen as a move to help training schools and companies that prepare students for professional certifications. The move is toward certified professionals that business and industry can trust.
There are many certifications available to programmers, project managers, automobile mechanics and more. Now there are certifications designed for professionals in sales and marketing. These certifications and complementary training come from VMEdu, Inc., the global training company that has trained more than 400,000 students worldwide. Through its association with SMstudy it offers a range of certifications in six Aspects based on the six most common and often distinct career fields related to Sales and Marketing.
For those who want to move into helping companies develop plans for making their products and services dominate the marketplace, SMstudy offers four certifications in Marketing Strategy. SMstudy says that marketing strategy makes the difference between startups that last beyond the start and those that falter a few steps down the track. These certifications lead to management-level careers and opportunities.
For those who have the desire to harness the power of the Internet and social media, SMstudy offers certifications in Digital Marketing.
And for those who like to know the inner workings of what makes people buy what they buy, there’s a path from a Marketing Research Associate certification to Marketing Research Expert.
Training and certifications are also available in Corporate Sales, Retail Marketing and Branding and Advertising.
More than 30 percent of the American workforce and similar percentages worldwide are involved in sales and marketing either directly or indirectly. It is an exciting field that drives every industry, business and profession. Training and certification organizations such as SMstudy can help retail clerks become sale professionals.
For interesting articles about Sales and Marketing, visit www.SMstudy.com/articles